Lay’s Brings Immersive Tasting Experience to Coachella
Lay’s is headed to Coachella. During both weekends, festival goers can experience Lay’s through Lay’s FRESH 4D, an immersive tasting experience at the exclusive Lay’s Potadomes and the multi-sensorial Lay’s Lounge.
Experience Fresh Lay’s at Exclusive Potadome Tasting
Inside the larger-than-life Lay’s installations known as “Potadomes” in the Coachella campgrounds, fans can partake in a reservation-only, seated four-course tasting experience. They’ll be the first consumers to ever experience Lay’s potato chips in their freshest form, with potato chips served less than 24 hours after they are made. These Lay’s chips will be made from more than 500 pounds of Lay’s proprietary, 100 percent sustainably sourced, West Coast-grown potatoes sourced from Lay’s agriculture partner farms as part of Frito-Lay’s commitment to promoting sustainable farming.
The music-inspired tasting menu, enhanced by scent, sound and sight, will bring Pop, Electronic and Hip-Hop music to life. This exclusive experience is limited, so those looking to immerse themselves in the Lay’s FRESH 4D experience April 15-17 or April 22-24 can visit www.LaysFresh4D.com to reserve a seat beginning April 6.
Inside the Lay’s Potadomes, festivalgoers can snap photos at the “Speakeasy Spuds,” inspired by Hip-Hop, Electronic and Pop music genres.
“For more than 75 years, Lay’s has been delivering smiles and joy to our fans through unique innovations that explore different flavors and textures,” said Melissa Miranda, senior director of marketing, Frito-Lay North America. “Now, we’re excited to be the first food brand to ever have an experiential presence at Coachella, bringing our fans a unique experience showcasing the freshest Lay’s chips we’ve ever created. While our fans know us for our flavor, we’re tapping into a multi-sensorial experience they won’t forget.”
Feed Your Creativity at the Lay’s Lounge
Festival goers who can’t secure a coveted reservation at the Lay’s FRESH 4D Potadomes can visit the Lay’s Lounge – an interactive, walk-up sampling room decked out in the classic Lay’s yellow and located in the General Admission area. Within the Lounge, fans can taste three elevated bites that are an ode to the familiar Lay’s flavors consumers know and love.
The Lounge will also feature three interactive spots that tell the Lay’s story based on musical genres from Electronic to Hip-Hop and Pop.
Enjoy Fan Favorite Frito-Lay Products in Commercially Compostable Bags on the Coachella Campgrounds
Several chip flavors consumers know and love, like Lay’s Classic, Lay’s BBQ, Lay’s Limon, Doritos Nacho Cheese and Cheetos Flamin’ Hot, will make their debut in 100 percent commercially compostable packaging on the Coachella campgrounds with clearly marked compost bins throughout for consumers to properly dispose of the bags. The bags are for commercial composting facilities only and are made from 85 percent renewable plant materials. The raw-material production for these films produces approximately 60 percent lower greenhouse gas (GHG) emissions than traditional snack bags.
Frito-Lay maintains a commitment toward building a sustainable food system called PepsiCo Positive (pep+). “Coachella is an event that not only has major cultural reach and impact, but is also championing sustainability to a large audience, which is the reason why we decided to showcase our chips in a commercially compostable bag. We are working toward PepsiCo’s goal of designing 100 percent of our packaging to be recyclable, compostable, biodegradable or reusable by 2025. This new commercially compostable bag is one more step along the journey,” said David Allen, VP of sustainability, PepsiCo Foods North America.
Win Tickets to Coachella
Fans have the chance to win FREE tickets to Coachella starting in April by visiting Lay’s on their Instagram page.