Lay’s Introduces Newest Batch of Flavor Swap Releases

Lay’s is adding a new twist to summer snacking with the return of its iconic Lay’s Flavor Swap lineup, including Doritos, Funyuns and Cheetos mashups, along with the brand-new Lay’s Kettle Cooked Fritos Chili Cheese.

“What makes the Lay’s Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience,” said Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America. “This year’s newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavor to make a powerful addition to an already stacked lineup. We’re excited to re-release these iconic swaps after last year’s success and to continue delivering the flavor experience our fans are looking and asking for.”

Lay’s Kettle Cooked Fritos Chili Cheese is a savory snacking experience that combines Lay’s Kettle Cooked potato chips with the chili and cheese flavor from Fritos. This year’s Flavor Swap lineup also includes three returning flavors that merge the best of Lay’s chips with other Frito-Lay favorites:

•       LAY’S KETTLE COOKED FRITOS CHILI CHEESE Flavor
•       LAY’S CHEETOS Flavor
•       LAY’S DORITOS COOL RANCH® Flavor
•       LAY’S WAVY FUNYUNS ONION Flavor 

The four Lay’s Flavor Swap offerings will be available in retailers nationwide beginning Aug. 8 for $4.59 (7.75 oz, 8 oz) and $2.29 (2.5 oz, 2.625 oz). The flavors are available while supplies last.

To learn more about Lay’s and its newest Flavor Swap lineup, visit www.lays.com.