Lidl Relaunches Brand in the US
A new brand campaign is reintroducing Lidl US as a winning value grocer, delivering a curated collection of private label picks, global imports and everyday name brands, with more than 170 stores woven through neighborhoods across nine East Coast states and Washington, D.C.
“We’re passionate about the quality and variety of our offerings and especially how we help shoppers save money,” said Joel Rampoldt, CEO at Lidl US. “This brand relaunch allows us to reintroduce Lidl US in a big way, especially as we continue to grow our business. We’ve always known how super we are. Now, it’s time to spread the word.”
The grocer has teamed up with award-winning advertising and design agency, MONO, to create a new look including chic in-store signage, online videos, billboards, digital displays and more.
“The Lidl brand is bold and distinctive. It represents a truly bespoke experience that’s only available at our stores,” said Michael Chao, Vice President of Marketing at Lidl US. “This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices.”
Check out our weekly savings and surprises at Lidl.com and follow us on your favorite social media channels for what’s new @lidlus.