November 9, 2023

Litehouse Launches Tailgating Season Multichannel Marketing Campaign

As the football season excitement continues to build, Litehouse introduces its “LITEHOUSE IN THE HOUSE” campaign featuring America’s No. 1 Ranch Fan.

“Football viewership is increasing this season, and fans are looking for ways to elevate their go-to tailgate foods for game day,” said Paul Hemingway, Vice President of Marketing & Communications at Litehouse. “Our ‘LITEHOUSE IN THE HOUSE’ Tailgate campaign offers multiple ways of creating an unforgettable tailgating experience, from our delicious dressing and dips to exciting contests tied to the action on the field.”

The campaign gives Litehouse enthusiasts a slew of ranch dressing-forward prizes to win all season long, including:

  • A Ranch Cave Sweepstakes: One ranch-loving grand prize winner will win their very own Ranch Cave with football cave essentials. One first-prize winner will receive a year’s worth of Litehouse ranch dressing and fifty second-prize winners will receive Litehouse Ranch-shaped pillows, the perfect addition to any tailgate hang. Interested fans can enter to win here starting Nov. 3.
  • “Take it to the House” Instant Wins: Every Sunday, Litehouse will celebrate the first time a player takes it to the house. Starting in November, the first time there is an interception, kick-off or punt return for a touchdown, Litehouse will give away free bottles of Litehouse ranch dressing. Follow @litehousefoods on Instagram for more information.

Running now until the Big Game in February 2024, the national campaign also features a variety of social media, digital marketing and shopper marketing tactics, including:

  • First-in-the-category tailgate-themed labels on Litehouse Homestyle Ranch 20 oz bottles to help shoppers identify the ultimate tailgate addition in the produce aisle.
  • A suite of ad spots that will launch on Connected-TV in Seattle, Denver and Atlanta.
  • Select discounts, coupons and rebates on Litehouse dressings, including a $1 off coupon on Ibotta and Instacart and additional digital coupons offered at select retailers valued at $1.25 off any Litehouse items.

Litehouse Dressings and Dips are made with no high fructose corn syrup, artificial colors, flavors or preservatives. These dressings and dips can be found in the refrigerated produce department at retailers nationwide.

To learn more about the “LITEHOUSE IN THE HOUSE” Tailgate campaign and for more details for the Ranch Cave Sweepstakes and instant win promotions, follow Litehouse on Instagram or visit Litehouse In The House.


Subscribe to Grocery Insight