This collaboration will allow for Path of Life products to become more widely available by growing the brand’s distribution and SKU dominance in grocery retailers across the nation. Yin Yang will present the brand to chain retailers and single-store independents, improve their shelf position and help fuel Path of Life’s R&D innovation by gaining key insights from grocer partners.
With years of experience, deep-rooted relationships in the industry and entrepreneurial spirit, Yin Yang came highly recommended among referrals by other brands in the natural foods space. Upon meeting their founder, Andrew Chae, the Live Simple brand knew immediately that Yin Yang was the right fit.
“Partnering with Yin Yang extends our brand’s presence in a way that would have taken us years to build. They have the relationships, insight into resets and a solid understanding of how to navigate some of the larger chains,” said Audrea Fulton, vice president of sales for Path of Life. “We were looking for a partner, not a broker and they are very much a part of our team.”
“We consider three things when considering new brands to represent: the people, the product and opportunities for growing together,” said Chae. “We felt a great connection with the team at Path of Life. The product itself is unique, delicious and nutritious. We always seek out brands and products that we would feed to our own family and something we would want to share with our friends and neighbors. Path of Life has ambitious plans, and we’re excited to contribute to their continued success.”
To keep up with the latest news, recipes and product launches from the Live Simple brand, visit their website at www.pathoflifebrand.com or @pathoflifebrand on Instagram.