Loblaw Launches Online Marketplace

Loblaw Companies Limited began extending the assortment and convenience of PC Express with an online marketplace, adding brands and products that Loblaw has not historically stocked. This will include additional items for baby, toy, home, kitchen and pet categories across several of its stores including Real Canadian Superstore, Atlantic Superstore and Loblaws.

“Millions of Canadians visit our stores and online shops weekly, looking for inspiration and convenient access to food, home and health products,” Garry Senecal, CCO of Loblaw Companies Limited. “Through this expanded PC Express offering, we will provide them with a curated, edited assortment of products that complement their current shop from some exciting new vendors. This is another example of how we can offer even more to consumers, simplifying their searching and shopping experience for many of their everyday needs.”

The national online assortment will reach beyond the current in-store selection with brands such as Umbra and Lennox Furniture and is anticipated to become the largest range of products available to Loblaw consumers to date. In addition to earning PC Optimum points, products are available for direct to home delivery or for in-store pickup. At launch, new third-party companies will be introduced in five expanded categories and new products will continue to roll out.

“A curated marketplace is based on the idea that as they shop with us, Canadians will welcome the chance to buy complementary products from complementary brands,” said VP of Loblaw Digital, Hesham Fahmy. “The intent of this service is to better support the needs of Canadian families with easy ordering through the PC Express service and returns through many of our stores.”

Earlier this year, Loblaw acquired a Las Vegas tech company, PFTech, to ensure a seamless integration of the online marketplace with PC Express platform. This technology will ensure a positive consumer experience across the Loblaw digital footprint.