Long Weekend Debuts Premium Instant Soups that Deliver Flavor, Clean Ingredients and Loads of Nutrition

Long weekends:  They’re relaxing. Stress free. Easygoing. Delicious. And everyone looks forward to the next one.

Consumers can now help themselves to delicious, healthful soups that match that mood with Long Weekend, a new line of premium instant soups launching in U.S. grocery stores this fall, just in time for Soup Season. The soups offer consumers enticing flavors, clean ingredients, plenty of nutrition and the quickest preparation methods:  Just add water, then prepare to go places!

Long Weekend’s debut line of premium soups will begin rolling out this month for around $4.99 (SRP) each in U.S. supermarkets, including Wegmans Food Markets, Giant Eagle’s Market District, The Fresh Market, Roche Bros. Supermarkets and Popup Grocer, as well as additional retail customers of distributor partners KeHE, UNFI, River Valley Foods, Chex Finer Foods and Vistar. New stores are being added monthly. In addition, 6-pack bulk orders are available at Walmart, Amazon and Eat Long Weekend.

The soups come in four popular flavors:

•   Carrot Ginger – A zesty blend of carrots and ginger, with a pop of citrus, 4 grams of fiber and 210 calories per serving
•   Thai Coconut Curry – A creamy coconut blend made with savory chickpeas, red pepper and kale for just the right kick of spice; each serving has 200 calories, 5 grams of protein and 10 percent of the RDA of iron per serving
•   Tomato Bisque – Silken symphony of tangy, ripe tomatoes, fresh basil and roasted garlic, with 160 calories and 15 percent of the RDA of both iron and potassium per serving
•   Minestrone – Loaded with tomatoes, white beans, carrots and ditalini pasta, this vegan soup delivers 21 percent dietary fiber, plus 10 percent iron, 10 percent potassium and 6 percent protein

Additional flavors are planned for 2026.

The soups are gluten-free (Carrot Ginger, Tomato Bisque, Thai Coconut Curry), vegan (Minestrone), contain 0g added sugars and made without artificial preservatives, colors or flavors or any unpronounceable ingredients.

And if that’s not enough, Long Weekend premium soups come bundled in a dash of fun and whimsy. Vivid orange, green and red packaging features Long Weekend’s playful cast of vegetable characters whose unique personalities include a Kale DJ, Carrot Stick Hiker, Kayaking Ginger, Blissful Basil Artist and a Mellow Tomato.

Frances Largeman-Roth, RDN, a nutrition/wellness expert and New York Times bestselling author, said the soups offer a fresh option for the soup aisles.

“Consumers have been waiting for a product like this for ages! Long Weekend brings flavor and fun to the staid category of instant soup. Everyone from college students to empty nesters to anyone who enjoys a quick and comforting bowl of soup will love this new brand. All four delicious flavors offer a good source of fiber and are free from artificial colors, flavors and preservatives,” Largeman-Roth said.

Flavorful, convenient, nutritious – there’s a reason instant soups are more popular than ever these days. Dried soup sales eclipsed those of ready-to-serve wet soup back in 2021, according to Mintel data and command the majority share of RTE soup sales, a category expected to grow at a CAGR of nearly 5 percent through 2030, according to Grandview Research. Long Weekend soups’ creative package design is sure to catch consumers’ attention, whether they’re browsing online or cruising through supermarket aisles.

Long Weekend started with a simple idea:  real soup, real fast, made to feed more than just your stomach. Derek Nero, director of business development for the brand, added, “This whole new line of healthy, premium soups features on-trend flavor profiles, nutrition and modern convenience beyond ramen and other traditional dried soups. We’ve created real-deal soups made with premium ingredients – and captured them at their best to lock in all the flavor, health and just-made freshness so every bowl tastes like it’s straight from the kitchen.”

WIN FREE SOUP FOR A YEAR! One lucky soup lover will enjoy a year’s worth of Long Weekend by entering the Eat Long Weekend Soup Sweepstakes this month. Just follow the brand on Instagram and learn how to enter.