LonoLife Refreshes Brand Image in Bone Broth Category

 LonoLife, an Ohio-based brand focused on bringing consumers nutritionally rich and convenient products like bone broth, collagen and more, has launched a new brand and image, carefully crafted to reflect who the brand is today. The new packaging and communication is expected to launch on shelf at retailers across the country fall of 2023, ideally placed to reach consumers just as the category enters its peak season. Consumers can look for new packaging, a stronger call out of key points of differentiation and a story, overall – telling the authentic story of the passion behind two millennial entrepreneurs, committed to helping to make better-for-you eating more flavorful and enjoyable.

Consumer studies show that shoppers have made their need for industry-leading flavor, great taste and nutrition known. So, when they’re looking for a quick and easy, deliciously flavorful solution to get them on their way, LonoLife is there. Specifically, LonoLife spurred from two friends who wanted to approach life with energy, health and holistic nutrition front of mind. Along the way, collagen-packed bone broth has become a staple in kitchens across the world and across generations. Today, LonoLife understands that collagen not only helps consumers age gracefully, but it promotes healthy organs and blood. In fact, collagen has even been studied to ease joint pain and improve overall bone health. LonoLife offers not only bone broth with that collagen-packed goodness but also collagen peptides in flavors that enhance fans’ coffee indulgences or serve as a delectable functional beverage.

“Joining the LonoLife community brings our fans the opportunity to sip their way to a great, big, full life,” said Brian Hoppe, Co-Partner at LonoLife. “As the bone broth market continues to evolve and improve, our consumers’ needs have also evolved. That means the best, most beloved brands must evolve right along with their consumers. We believe this giant step forward into better sharing our story, and a renewed packaging that consumers will love is demonstration to our fans that we intend to think forward always right along with them.”

LonoLife strives to deliver bone broth that is nutritionally dense and delicious in an easy-to-consume format. Every product from LonoLife totes a strict guideline of no artificial colors, sweeteners, preservatives or flavors, bringing health-conscious shoppers a convenient, shelf-stable and nutritious solution. Products are also made with clean ingredients in mind, with no added sugar, fish or shellfish and are even soy-free, gluten-free, wheat-free and contain no MSG.