Lunchables Dunkables Searches for First-Ever Dunkables Head of Imagination

Lunchables and its new Dunkables line of snacks, is on a mission to prove that nothing can out-imagine kids, not even artificial intelligence. From drafting poetry to amazing imagery, artificial intelligence (A.I.) may be making waves in the creative space, but the Lunchables brand is championing a force even more powerful: kid imagination (K.I.).

Inspired by the limitless power of K.I., Lunchables continues its commitment to fostering imagination, from Lunchabuilds that spark mealtime creativity, to now its debut of the first-ever Dunkables Head of Imagination position. The brand is calling all kid artists aged 5-13 to submit a piece of art using the prompt: “imagine a mozzarella stick or pretzel twist as something fantastical.” The winner of this position will be selected based on relevance to the theme, creativity and originality and one lucky kid imaginator will win:

• A four-day three-night trip and up to three guests to Chicago, IL for the opportunity to spend one day at the Lunchables’ Headquarters
• Imagination sessions to create their very own social content for a future Dunkables social campaign
• Free reign of the Lunchables HQ kitchen for taste test sessions of upcoming new products and to craft a custom Dunkables variety
• A year’s worth of Dunkables! Including all the delicious and fulsome varieties designed to unleash imaginations: Mozza Sticks with Marinara & Breadcrumbs and Pretzel Twists with PB Spread & Choco Chips
• $1,500 awarded as spending money

For official rules and to submit Dunkables-themed illustrations for the chance to become the first-ever Dunkables Head of Imagination, fans can visit PoweredbyKI.com

“Today’s kids are among the most creative generation of our time, and we are proud to get a front-row seat to their imaginations with our new Dunkables snacks,” said Alyssa Cicero, Senior Brand Manager, Lunchables. “Kids don’t just eat them – they dream up entire universes around them. At a time when artificial intelligence technology is rising in families’ lives, our commitment to fostering kid imagination and providing more than just fuel for their bodies is more important than ever.”

Fans can also experience the power of the A.I. vs. K.I. campaign for themselves at pop-up art exhibits located outside some of America’s biggest museums in Austin, TX and Los Angeles. Each exhibit features the Dunkables-themed artwork generated from both forces, proving nothing out-imagines kids – not even A.I.

To learn more about A.I. vs. K.I. and the Dunkables Head of Imagination position follow @Lunchables on Instagram.