January 12, 2023

Mars Kicks Off 2023 with Three New Ice Cream Flavors

Mars has added three new innovations to the company’s growing ice cream portfolio:

  • M&M’S® Cookies and Cream Ice Cream Cookie Sandwiches: M&M’S Cookies and Cream Ice Cream Cookie Sandwiches offer a combination of M&M’S chocolate candies, baked chocolate cookies, cookie pieces and creamy rich ice cream. M&M’S Cookies and Cream Ice Cream Cookie Sandwiches are available in singles and in packs of four (3.5 fl. oz).
  • DOVE® Mini Sticks Vanilla Ice Cream with Dark Chocolate and Almonds: DOVE Ice Cream’s new offering is a perfectly portioned, premium dark chocolate and almond combination on a mini ice cream bar. The product is available in packs of six (1.85 fl. oz per bar).
  • TWIX® Cookie Dough Ice Cream: Pulling inspiration from the recently released TWIX Cookie Dough bars, TWIX Ice Cream introduced TWIX Cookie Dough Ice Cream, a combination of soft cookie dough bites, real chopped TWIX bars, creamy vanilla ice cream and a caramel swirl in every bite. The product is available in pints (16 fl. oz).

“Mars is excited to kick off the New Year by announcing three new, delicious ice cream products,” said Jayesh Shah, Mars Ice Cream Marketing Director. “We know that introducing new varieties and flavors of ice cream to fans can bring more moments of happiness, joy and togetherness, which is why we have paired our delicious Mars Ice cream with some of our most iconic brands in the Mars portfolio like DOVE, M&M’S and TWIX. Our new offerings promise consumers a delicious at-home ice cream experience that can be enjoyed all year long.”

M&M’S Cookies and Cream Ice Cream Cookie Sandwiches, DOVE Mini Sticks and TWIX Cookie Dough Ice Cream have begun to hit shelves now, with nationwide availability in March. More information about each of the products can be found on MMSDove Chocolate and TWIX.

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