November 19, 2020

Martin’s Famous Potato Rolls and Bread Now Available in Birmingham, AL Publix Stores

Martin’s Famous Potato Rolls and Bread has expanded its retail market to Birmingham, AL, starting in November when the company began distributing its full line of world famous potato rolled and bread products to 13 Publix retail stores in the city. This retail launch came just a week after its fresh foodservice expansion into the same territory.

“We are very excited to be kicking things off in Birmingham and hope that we can expand quickly to the remaining 10 Publix locations, as well as to additional retailers in the area,” said Raul Ramirez, Martin’s southern regional sales manager.

In addition to finding Martin’s products in the grocery store, consumers dining out will now be able to enjoy Martin’s Potato Rolls at 32 Jim ‘N Nick’s restaurants, with eight of these locations being in Birmingham. Jim ‘N Nick’s are using Martin’s iconic potato rolls as well as Martin’s Old-Fashioned Real Butter Bread to accompany their delicious southern-style BBQ menu items. Martin’s rolls are also used at other restaurants such as Shake Shack and Jack Brown’s within the Birmingham market.

While expanding its retail market in Birmingham, Martin’s is looking to grow its foodservice customer base within this new geography as well. Restaurants interested in using Martin’s at their foodservice location can fill out the contact form located on Martin’s foodservice website.

“We feel that the flavor profile and texture of our rolls is perfect for the BBQ- and burger-loving folks in Birmingham,” said Todd Bixby, Director of Sales Operators for Martin’s and prior resident of Birmingham. “We are quite pleased that things have come together to be able to serve both retail and foodservice locations within this market and hope to be able to expand to surrounding areas like Montgomery and Huntsville in the future.”

Martin’s is servicing this area out of their Valdosta, GA, bakery through the use of independent operators. For more information on all of Martin’s products, click here.

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