Maya Kaimal Debuts First Burger Collaboration with Actual Veggies
Actual Veggies, a CPG leader known for its chef-crafted veggie burgers and vegetable-forward product, today announced its first-ever collaboration product: the Chickpea Masala Burger, created in partnership with award-winning chef and Indian cuisine expert Maya Kaimal.
Made with real, whole ingredients and an enticing blend of traditional Indian spices, the Chickpea Masala Burger brings bold global flavor to plates, straight from the freezer aisle. The burger will launch exclusively at Sprouts Farmers Market stores in August 2025.
The new patty features a carefully curated spice blend featuring turmeric, cumin, cardamom and other classic Indian seasonings. The result is a burger that’s simultaneously comforting and complex, inspired by Kaimal’s deep expertise in Indian cuisine.
“This collaboration represents our commitment to celebrating global flavors through clean, recognizable ingredients,” said Hailey Swartz, Co-Founder of Actual Veggies. “Maya’s approach to making Indian cuisine accessible aligns perfectly with our mission of bringing real vegetables to plates, and the result is a vibrant, satisfying burger that’s unlike anything else in the frozen aisle.”
The launch also taps into the growing consumer demand for globally inspired food options. The ethnic supermarket industry in the U.S. generated $55.8 billion in revenue in 2024, growing at a 3.0 percent CAGR during the past five years, driven by rising Hispanic and Asian populations and increased at-home cooking during the pandemic (IBISWorld). Retailers and brands alike are responding by introducing more accessible, flavorful products rooted in authentic culinary traditions.
“It’s wonderful to see Indian flavors continue to gain traction in CPG,” commented founder Maya Kaimal. “The whole reason I started Maya Kaimal Foods was to bring these flavors into more American kitchens, so I love furthering that mission through a high quality, forward-thinking brand like Actual Veggies.”
The Chickpea Masala Burger exemplifies Actual Veggies’ dedication to clean-label, vegetable-forward cuisine. This vegan, Non-GMO, kosher burger contains no seed oils and is free from the top nine allergens. The launch reinforces Actual Veggies’ position as a leader in the better-for-you frozen food category, with their signature veggie burger line and new Super Fries now reaching more than 7,500 stores nationwide.