McCormick Grill Mates Teams Up with Nick Lachey to Celebrate “PreBQ” this Summer
McCormick® Grill Mates® kicks off summer grilling by celebrating the art of preparing for a barbeque or PreBQ, by partnering with singer, actor, host and TV personality, Nick Lachey, to help grillers everywhere master PreBQ with tips and tricks, recipes and a limited-edition PreBQ gift bundle.
“I’ve always been a fan of grilling, but what’s really special is the time behind the scenes when it’s just classic rock, a cold beer, close family and friends about to enjoy the afternoon and awesome food,” said Nick Lachey. “I’m excited to celebrate summer with Grill Mates. They understand PreBQ – the journey, the anticipation of a great meal and the tradition of prepping to cook over flame for maximum flavor.”
With Nick’s new “Hawaiian Burger with Grilled Pineapple” recipe and tips and tricks for mastering PreBQ, fans and grilling enthusiasts alike can up their game. For fans excited to create their pre-grilling rituals, Grill Mates is giving away limited PreBQ gift bundles that include the ultimate accessories for preparing to grill, with an apron, tools, cutting board, meat thermometer, Grill Mates products and more.
“The most important parts of grilling are what guests rarely see; prepping the dry rub and seasoning everything just right, inviting friends to help setup and streaming your favorite playlist. Grill prep is built around trust, traditions and love of food,” said Alia Kemet, Senior Vice President, Global Creative & Digital Transformation, McCormick. “With all sorts of grilling tips, tricks and helpful hints from our seasoned pros and Nick Lachey alike, we want grillers sharing their PreBQ rituals, savoring the entire process from prep to plate.”
For more PreBQ fun, Grill Mates is also hosting an influencer-led recipe competition via the Flavor Maker App by McCormick. Select influencers will showcase their favorite PreBQ rituals and unique grilling recipes. Fans can download the app* to join in and vote for their favorite recipe.
For more information on PreBQ, including Nick Lachey’s recipe, grilling tips and to enter for a chance to win a Grill Mates PreBQ gift bundle (while supplies last), visit Grill Mates. Follow Grill Mates on Instagram, Facebook, Pinterest and Twitter and search #PreBQ to join in the conversation.
*The Flavor Maker App by McCormick is free on iOS and Android devices.