June 17, 2021

Medterra Becomes Leading CBD Brand in Grocery

According to a recent SPINS report, the leading provider of retail data and insights, consumers are more aware of the benefits of CBD and considering it an essential health and wellness item during their must-haves on grocery trips. With CBD becoming more mainstream and retailers expanding their product offerings to prepare for the future legalization of CBD, they rely on the industries’ most reputable and efficacious brands to provide their customers with the best products and experience in this new segment. The pandemic has severely affected retail and CBD sales in the US with the CBD category down nearly 23 percent in dollar sales since last year. Medterra’s products continue to appeal to consumers with sales growth of 5.6 percent in dollar sales in comparison to a year ago.

“Despite a significant decline in overall CBD sales during the pandemic, Medterra has continued to grow our sales with retailers. This is not by accident. Where many CBD companies found short term gains in cutting costs, it proved to be their ultimate demise as many of our competitors have either gone out of business or have been acquired over the last six months,” said Medterra CEO Jay Hartenbach. “Medterra has seen explosive growth this year and we fully expect this growth to continue with the addition of our True Full Spectrum line. This growth will be further augmented as the industry continues to become mainstream and consumers have even more retail options to purchase our products.”

Medterra has one of the most rigorous testing standards on the market and is developed alongside an in-house Medical Advisory Board. Each product adheres to the brand’s industry-leading quality and purity standards, with only organically grown hemp from the United States and a COA (certificate of analysis) QR code on every package and Medterra’s website – putting transparency and education at the consumers’ fingertips. Medterra topicals are free of synthetic ingredients, plasticizers or contaminants with 99 percent naturally derived ingredients that are sustainably sourced, giving consumers the confidence to help drive the skincare industry into a more sustainable future.

Find Medterra’s award-winning Pain Relief Cream at Publix and their best-selling Rapid + Relief Cream at the following locations:

  • Albertsons
  • CVS
  • Harris Teeter
  • Hy-Vee
  • Kroger
  • Safeway
  • Sprouts
  • Walgreens

For a nearby store location, click here.




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