Meijer Launches Online Custom Cake Ordering Platform
Meijer announces a new online custom cake ordering system to take an extra trip to the store off customers’ plates.
“With school just getting started and so many birthdays taking place in September, parents need all the help they can get, which is why we’re pleased to offer this online solution,” Meijer Cakes Buyer Rochelle Bird said. “The new online ordering system allows busy parents to order a cake from the comfort of their homes with just a few days’ notice and then pick it up during their pre-party shopping trip.”
Being able to browse cake designs and place a custom cake order online eliminates the need for an extra trip into the store during the busy lead-up to a birthday celebration.
The retailer’s online cake ordering process takes just four easy steps:
- Choose your store: Confirm the Meijer store where you’d like your cake made in your meijer.com settings.
- Choose a cake style: Browse hundreds of designs by occasion or theme until you find the perfect one.
- Design your cake: Customize your cake’s size, flavors, colors and message.
- Pick up and pay in-store: Your cake is ready in 2-4 days at the Meijer Bakery you chose.
The online cake ordering system isn’t just for birthdays. The retailer offers cake designs for every occasion from sporting events to baby showers and graduations, as well as a variety of formats including tiered cakes, cupcake pull-apart cakes and variety platters.
Customers can explore the new tool at meijer.com/CustomCakes.