Meijer Partners with Indian Brook Trout Farm
Taking its seafood sustainability commitment to the next level, Meijer announced it had partnered with the US’ only fresh pack Best Aquaculture Practices (BAP) certified aquaculture rainbow trout farm. This means the farm and its new processing plant are operating in the most responsible and sustainable manner.
“Beginning in April, Meijer customers across the Midwest will have the opportunity to purchase the freshest, locally-grown rainbow trout,” Meijer Seafood Buyer Dave Wier said.
“At Meijer, we’re focused on providing our customers with the freshest, highest quality seafood, which includes striving to offer seafood caught and farmed in the most responsible and sustainable way,” Wier said. “Not only is this the right thing to do for the environment, but our customers want to know that the seafood they buy from us comes from sources that do not deplete or damage the resource. We are pleased to partner with Indian Brook Trout Farm because their entire farm is focused on doing what’s right for the fish and the environment,” he said.
Global Aquaculture Alliance Executive Director Wally Stevens said he “commends” Indian Brook Trout Farm for attaining its BAP certification. The certification program is based on independent audits that evaluate compliance with BAP standards throughout the entire aquaculture supply chain.
“Commitment, location and access to pure water was the recipe for success,” said Owen Ballow, President of Indian Brook Trout Farm. The farm utilizes artesian water from a 10,000-year-old natural aquifer 180-feet below the surface.