The Very Good Food Company Inc. has increased its US retail expansion via a new agreement with superstore chain Meijer Inc. With 262 supercenters and grocery stores throughout Michigan, Illinois, Indiana, Ohio and Wisconsin, Meijer’s robust Midwest presence represents significant progress towards VERY GOOD’s objective to extend its brand and offer products in every major city across the United States.
VERY GOOD’s Original Ribz and Very Good Steak are included in the agreement with Meijer and will initially be offered at 180 locations.
Mathew Hall, Interim Co-CEO with VERY GOOD, said, “This listing within the US retail environment represents important progress for us. Our product portfolio of clean, plant-based alternatives has a strong track record resonating with plant-based consumers as well as with flexitarians. Considering Meijer’s sizable, loyal customer base and significant Midwest reach, we view this as an ideal opportunity to generate new customer adoption.”