Meiji America Introduces Unique US Snack With Caramel Flavored Hello Panda Crackers
Meiji America Inc. introduces new MEIJI HELLO PANDA Caramel snacks, a combination of creamy caramel with the crunch of a crisp cracker. The bite-size treat holds a soft and smooth caramel crème filling in a cute, panda-head shaped crunchy shell. They are a contrast and complement of tastes and textures: crunchy, creamy, smooth and light. Each shell features illustrations of adorable pandas enjoying more than 30 different sports, creating a fun and tasty interactive snacking experience.
Caramel will become the US division’s first original MEIJI HELLO PANDA flavor and is not available abroad. “We wanted to create a flavor that had the potential to be a close second to chocolate in terms of consumer appeal and sales volume,” said Ken Vlazny, Senior VP of Sales and Marketing. “MEIJI HELLO PANDA Caramel went through several rounds of testing and flavor refinement, and the flavor we are introducing has tested extremely well with consumers.”
Meiji America Inc. will launch its new addition in the brand’s iconic hexagonal 2.1 oz. box (SRP $1.39), standard 2.2 oz. pillow bag (SRP $1.39), hexagonal 8 ct. 0.75 oz. multi-pack box (SRP $3.59) and stand-up 7 oz. pouch (SRP $3.49).
MEIJI HELLO PANDA Caramel snacks are available nationwide along with the brand’s chocolate, strawberry, vanilla and matcha green tea flavors.