MicroSalt’s SaltMe! Chips to be Available at Kroger Stores

MicroSalt® today announced that its SaltMe®! potato chips will be distributed to more than 1,400 Kroger grocery stores beginning mid-March. This milestone is a major move for MicroSalt on its mission to provide healthier, full-flavor potato chips delivering 50 percent less sodium (per serving).

“We’re thrilled to be able to expand the reach of our products,” said Rick Guiney, CEO at MicroSalt “Our microscopic salt crystal technology is creating new opportunities for consumers to lower their sodium intake without sacrificing flavor.”

Distribution partners for this new venture include UNFI, KeHE, DPI and Jakes Finer Foods. The launch also includes a redesign of SaltMe! brand packaging for a fresh new look and a deep dive into the light-blue, low-sodium color market. The chips will be available at Kroger stores across the country in Original, BBQ and Sour Cream & Onion flavors.

MicroSalt was recently named the Global Winner of the P&G Alumni Network’s 2021 Star Entrepreneur Award and also received The Most Innovative Food Technology Provider for Sodium Reduction in 2021 by the Global Health & Pharma.

To learn more, click here.