September 23, 2022

Mifroma Take Swiss Cheese on the Road with ‘Chalet All Day’ Tour

Mifroma Cheese Company will be heading to key markets this Fall to bring their art of tradition and taste of excellence to culinary consumer events and retailers with a Mobile Chalet sampling campaign, known as the “Chalet All Day” tour.

Starting this week and running through Oct. 28, the Mifroma Mobile Chalet plan to visit the following key markets/retailers:

  • Phoenix, AZ – Sprouts Phoenix stores
  • Austin, TX – HEB Training Center
  • San Antonio, TX – HEB Headquarters
  • Tampa / Orlando, FL – Publix stores throughout the area
  • Miami – Sprouts Miami stores

The Mobile Chalet is designed to showcase the craftsmanship, quality, versatility and taste occasions of Mifroma signature cheeses. The mobile chalet will invite guests to explore a taste of Switzerland and become immersed in the Mifroma story while driving retail demand for the products. Utilizing modern, approachable and Swiss-inspired architecture, Mifroma will bring to life an elegant cheese delicatessen tasting room to inspire consumers to try what Mifroma has to offer through the following experiences:

  • Mifroma brand immersion
  • History and process education
  • Cheese deli tasting stations
  • Swiss cafe seating areas
  • Retailer cheese availability card

Tasting flight will include:

  • Sweet: Apple Jelly & Gruyère
  • Savory: Melted Raclette over potatoes
  • Spice: Sage & Gruyere Sourdough bread

The food truck allows Mifroma to be fully functional, foodservice health compliant and transportable location to-location.

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