November 17, 2022

MingsBings Launches in Mexican Mr. Tofu Chain

MingsBings, a plant-based frozen food brand founded by Iron Chef Ming Tsai, has launched in Mexico, offering its plant-based products internationally for the first time at the leading vegan Mexican retail chain, Mr. Tofu. MingsBings’ expansion to Mexico is poised to further accelerate the plant-based transition in the country’s rapidly growing vegan and gluten-free market.

MingsBings’ line of modern Asian street food was founded in March 2020 by Iron Chef Ming Tsai, a celebrity chef, restaurateur and James Beard and Emmy award-winner. Using his signature East-West technique, Tsai blends the ancient Chinese “bing” format with familiar flavors like Cheeseburger and Sausage & Peppers but with a plant-based spin. MingsBings’ brand commitment, “Eat Good. Feel Good. Do Good.,” represents Chef Tsai’s mission to make plant-based food delicious, healthy, accessible and convenient while giving back. A portion of MingsBings sales are donated to Family Reach and Dana-Farber Cancer Institute.

“At Mr. Tofu we are constantly looking to expand our options with the best, healthy and most delicious plant-based products, MingsBings was no exception. A perfect grab-and-go snack, lunch or dinner with a delicious flavor,” said Gerardo Iga CEO and Founder of Mr. Tofu. “We stand by our mission, bringing delicious plant-based foods to your table in a super easy way. You can shop at our stores knowing that every product we sell is cruelty-free, kind to animals and planet friendly. We are very excited about this launch, and we are extremely confident that our customers will be so happy with this new product joining our family.”

The core lineup of MingsBings flavors now available at Mr. Tofu retail stores and online shop include Cheeseburger, Sausage & Peppers, Buffalo Cauliflower and Fiesta, which are all plant-based, gluten-free and dairy-free.

“I’ve always loved the Mexican food scene. With nearly 130 million people living in Mexico, we recognize the power of its people to change the food system one dish at a time, vegans and non-vegans alike,” said Tsai. “Mr. Tofus’s decision to bring MingsBings into their stores is a testament to sourcing delicious, healthy, easy-to-prepare vegan brands for families on the go. We’re thrilled about this partnership and the launch of our international presence!”

MingsBings launched first as a direct-to-consumer brand and has quickly gained traction in retail and food service, now on shelves at more than 3,500 grocery stores throughout the United States including Sprouts, Wegmans, select Targets and Whole Foods and rolling out soon in Publix. The brand is offered in major US based concessions locations like Fenway Park and the Miami Dolphins’ Hard Rock Stadium and at major colleges, universities and prep schools.

MingsBings are now available at 25 Mr. Tofu stores and online at Mr. Tofu for 159 pesos.

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