Misfits Market Announces Multi-City Pop-Up Mobile Tour to Support Feeding America
Misfits Market, an online grocer that offers quality, sustainably sourced food at up to 40 percent off, is kicking off a pop-up mobile tour throughout the US to celebrate the summer season. Beginning in Dallas on July 23, Misfits Market will be traveling through 18 locations throughout the South and East Coast, as well as Chicago, in an eco-friendly pop-up truck at beachfront and lakefront locations.
“With each new state we serve, including our recent launch in Texas, we get closer to our goal of eliminating food deserts by 2025. In places we don’t yet deliver, we work to give back through trusted partners, which is why we’re donating $25,000 to Feeding America,” says Abhi Ramesh, CEO of Misfits Market. “By bringing Misfits Market’s pop-up vehicle to these 18 destinations, we’re introducing more people to our shopping platform for sustainably-sourced foods that cost up to 40 percent less than grocery store prices. We are focused on providing everyone access to high-quality food, whether they live in a food desert or are on a beach vacation.”
Throughout the tour, the pop-up vehicle will feature a QR code on its exterior to allow passersby to learn more and sign up for a free Misfits Market membership directly from their phones. Everyone who signs up will receive a free reusable water bottle as well as an exclusive offer to save on their first two orders.
Visitors who donate $1 to Feeding America via Misfits Market’s tour Venmo handle (@MMSummerTour, all funds will be transferred directly to Feeding America) or share a photo of the experience on social media can grab organic fruit ice pops from Goodpops and upcycled co-branded stroopwafel cookies that Misfits Market created with Belgian Boys (cookies available at select tour dates in July and all dates in August).
Those who sign up, share, or donate at each location have the chance to win $250 towards Misfits Market groceries and are eligible for a grand prize of a year’s worth of free groceries. Plus, exclusive swag will be given to people who stop by the experience on a “first come, first served” basis.
Misfits Market is the online value grocer that transforms the hassle of traditional grocery shopping into a fun, highly curated weekly experience. With the convenience of online ordering and home delivery, customers have the opportunity to choose from hundreds of food products each week, ranging from organic produce and sustainably sourced pantry items to high-quality proteins. Since its founding in 2018, Misfits Market has rescued more than 170 million pounds of food that may otherwise have gone to waste. As part of the brand’s commitment to supporting the local community, particularly in the Dallas region where the brand recently opened a warehouse, team members will be volunteering at the Metropolitan Dream Center, partner of North Texas Food Bank, on Thursday, July 22.
For more information on the tour schedule and on Misfits Market, click here.