Mission Produce Expands Global Sourcing to Meet Growing Demand for Avocados
Mission Produce, a world leader in sourcing, producing and distributing fresh Hass avocados, has announced the expansion of its diversified sourcing strategy to provide a year-round supply of ripe avocados and mangos to the UK and European markets. In the last year, Mission Produce has added more than eight sources to its global sourcing network to meet growing global demand for avocados and mangos.
“The European and UK markets offer exciting opportunities for the growth of the avocado and mango categories– and Mission Produce is the go-to for supply reliability year-round,” said Paul Frowde, Managing Director, Mission Produce Europe and UK. “About a third of global avocado imports went to Europe and the UK last year, and those imports keep growing. So, we continue to invest in our diversified sourcing strategy and our relationships with top growers around the world to stay ahead of demand and drive the consumption of avocados and mangos in global markets.”
Mission’s diversified sourcing strategy is made up of more than 21 countries of origin and more than 5,700 hectares of vertical integration. Mission is vertically integrated in Peru, Guatemala, Colombia with a leading grower partner and South Africa through a joint venture. Vertical integration enables Mission Produce to provide supply reliability and quality oversight from field to fork.
“In addition to our year-round supply, we’re driving consumption by introducing a new standard of ripe avocados and mangos. Consumers want fruit that is ripe and ready to eat, and Mission Produce knows how to get the ripeness right. We’re focused on quality consistency to deliver a positive consumer experience with our World’s Finest Avocados™ and World’s Finest Mangos™,” added Frowde.
As Masters in the Art of Ripening, Mission Produce leverages state-of-the-art technology, science-based ripening methods and a world-class team of Ripe Masters to ripen fruit expertly to customer specification. Specifically in the UK, Mission’s exclusive ‘Mission Control’ ripening innovation enables next-level ripening precision– improving ripening consistency by as much as 38 percent compared to the industry standard.
Mission Produce will be attending Fruit Logistica Berlin at booth C-34 in Hall 25 from Feb. 5-7, 2025. To learn more about Mission’s avocado and mango offerings or to schedule a meeting, contact MPESales@missionproduce.com (Europe) or MPUKSales@missionproduce.com (United Kingdom).