Mission Produce Showcases Organic Category Solutions at OPS

Mission Produce, Inc., a world leader in sourcing, producing and distributing fresh Hass avocados, has announced its attendance at the Organic Produce Summit (OPS) in Monterey, CA, from July 9-10, 2025, where it will highlight its full line of fresh organic avocados and mangos and reinforce its position as a strategic partner for organic category success.

“As the organic produce category continues to outpace conventional in growth, Mission Produce remains a go-to supplier for quality, consistency and category insights,” said Megan Berenbach, Director of Sales. “Retailers looking to maximize avocado and mango performance need an organic strategy—and that’s where Mission delivers. We’re equipped with a year-round supply, an expert team and value-added product solutions designed to drive sales with the organic shopper.”

Volume sales of organic produce are projected to grow by 17 percent from 2020–2025. In that same period, organic avocado volume is projected to rise 31 percent and organic mango volume is projected to increase by 186 percent—far outpacing their conventional counterparts.

“Organic shoppers represent a high-value segment in both the avocado and mango categories,” added Berenbach. “While organic avocado shoppers spend 142 percent more on avocados annually than conventional-only shoppers, organic mango shoppers spend 217 percent more. As a result, retailers have a clear opportunity to drive sales by building a strong organic offering.”

Mission’s organic portfolio includes bulk organic avocados and mangos, as well as Organic World’s Finest Avocados™ bags and Organic Minis avocado bags. The company is currently supplying organic avocados from Mexico, Peru and California and organic mangos from Mexico.

Mission Produce will be at the Organic Produce Summit in the Serra Ballroom at booth #321. For more information or to schedule a meeting, contact SalesReps@missionproduce.com.