Mission Produce to Unveil Avocado Bag Rebrand and Showcase Mango Leadership at IFPA
Mission Produce, Inc. a world leader in sourcing, producing and distributing fresh Hass avocados, today announced it will debut the ‘World’s Finest Glow-Up’ of its avocado bags at the International Fresh Produce Association’s (IFPA) Global Produce & Floral Show in Anaheim, Calif., from Oct. 16–18, 2025. Mission will also highlight its position as the mango category leader with a full portfolio of consumer-friendly products designed to drive growth at retail.
“The World’s Finest Avocados deserve packaging that resonates with today’s shopper– and that’s why we’re giving them the ‘World’s Finest Glow-Up’,” said Diana McClean, Director of Marketing & Communications at Mission Produce. “Our new bag design elevates shelf appeal with bold graphics, clear labeling and recipe inspiration—all while keeping the premium fruit inside consistent with the quality Mission is known for. This rebrand brings confidence and clarity to the avocado category while aligning with the modern retail environment.”
Mission’s avocado bag redesign—coming in 2026— puts shoppers first with a clean, modern look that’s easier to spot and easier to love. The Company’s new look underscores Mission’s commitment to innovation and category leadership by connecting with evolving consumer expectations.
Alongside its avocado innovation, Mission will spotlight its mango portfolio, which continues to outperform the category with custom ripe programs and versatile consumer packaging. Mangos are gaining momentum across the US, now appearing on 44 percent of menus1 and ranking as the ninth most-sold fruit at retail.2 Mission’s retail-ready mango bag has delivered proven success in boosting volume and dollar sales without cannibalizing bulk purchases, further positioning the Company as the leader in mango merchandising.3
Mission Produce will be at IFPA’s Global Produce & Floral Show in Hall A, Booth #4269. For more information or to schedule a meeting, contact SalesReps@missionproduce.com.