Monaco Cocktails Introduces Hard Lemonade Line

Monaco Cocktails has entered the hard lemonade category with Monaco Hard Lemonades, featuring Original and Peach flavors.

This new line contains two shots of vodka in every can, with a 9 percent ABV. Priding itself on their entire cocktail collection being malt-free, Monaco uses real spirits in every can. Unlike other leading hard lemonades on the market, Monaco’s new line will feature vodka, offering a crisper, lighter finish over malt competitors.

According to Mintel data, consumers continue to reach for canned cocktails at an accelerated rate, with the category growing 226 percent in the last six years, making the spirits-based RTDs one of the fastest growing segments across beverage alcohol. As Monaco continues to innovate in the canned cocktail category, a recent consumer survey by popular grocery delivery service Instacart shows when it comes to choosing their drink of summer, consumers will reach for spirits-based RTDs over hard seltzers.

“Hard Lemonades are a quiet giant and boast a major flavor profile, which is why we felt like our brand was the perfect match for this category,” said Don Deubler, CEO of Monaco’s Parent Company, Atomic Brands. “Throughout Monaco Cocktails’ tenure, the brand has been dominating the canned cocktail market by providing high-ABV cocktails with a range of liquors and flavors to choose from. Now, our entrance into the hard lemonade category reflects that same journey. We’re excited to share this delicious combination of flavors with consumers nationwide!”

The Hard Lemonades join Monaco Cocktails’ portfolio of baseline canned cocktails, featuring a selection of vodka, tequila, gin and rum. Notable cocktails include the recently launched Watermelon Crush and fan-favorites Sun Crush and Lime Crush.

Monaco Hard Lemonades are currently available at convenience stores nationwide for $2.50-2.99/12oz can. To find a retailer near you, visit the store locator. For more information on Monaco Cocktails, visit: Drink Monaco.