Mushroom Energy Beverage Brand Odyssey Now Available in Publix Markets
Odyssey Wellness LLC, a leading sparkling mushroom energy beverage brand, has partnered with Presence Marketing, a natural and organic CPG brokerage service provider. Meanwhile, Odyssey products are now available in more than 800 Publix supermarkets across the southeastern region of the US.
Odyssey plans to leverage Presence’s market-ready services to bolster its omnichannel strategy as it continues to gain market share across the US. Presence offers a suite of marketing services for emerging brands such as brand content creation, category and data insights, distribution consultation, website support and go-to-market planning and execution.
“We at Presence are very proud to be representing Odyssey in the Conventional and Natural Grocery channels. We see a very bright future for the brand and are excited to leverage our relationships on their behalf,” said Karen Farrell, VP of Brand Services.
“We are thrilled to be joining forces with Presence Marketing, an organization who has helped numerous natural products brands succeed in the marketplace. We greatly look forward to utilizing Presence’s breadth of expertise and we plan to explore various avenues for powerful collaboration,” said Scott Frohman, Founder and CEO of Odyssey Wellness.
Presence has worked with many natural products brands spanning different categories and stages of growth. Their diverse experience in the natural products space positions them well to help Odyssey continue to build momentum and brand recognition at the shelf.
“We are grateful to Publix for the opportunity for Odyssey to launch in more than 800 stores and we’re off to a very successful start. Our relationship with Presence will support merchandising in Publix and other major retailers as we scale up to bring on more stores planned for 2023,” said Frohman.