Mushrooms can extend grocery budgets, boost nutrition

The Mushroom Council is spending National Mushroom Month showcasing many different ways that mushrooms are becoming a solution of many of the problems, wants and needs that consumers have, from extending grocery budgets, adding more nutritional value and eating more sustainably 

Using the slogan “Mushrooms are the Answer,” the multimedia campaign will feature:

•     A digital hub displaying mushrooms as essential pantry items with usage tips, nutritional information, recipes and sustainability facts.
•     Exclusive promotions including giveaways, shopping lists and digital assets with the goal of inspiring mushroom purchases.
•     Digital and social media ads to drive users back to the website with the headline, “Mushrooms are the Answer”
•     National consumer media outreach
•     Creating social media content like TikToks and Instagram reels by collaborating with social media influencers to demonstrate how mushrooms can extend the grocery budget.

“Our intent with ‘Mushrooms are the Answer’ is to showcase how mushrooms can help consumers extend meat and other ingredients and keep favorite meals on the menu in these inflationary times,” said Bart Minor, president and CEO of the Mushroom Council. “Mushrooms are the great meal extender, whether it’s blending with meat for making more burgers with this week’s ground beef purchase, bulking up a breakfast omelet or maximizing a comforting dish like beef stroganoff.” 

“This is where mushrooms come in,” said Ann-Marie Roerink, principal at 210 Analytics. “In addition to being nutritious, delicious and sustainable, consumers are also using mushrooms to stretch their meat dollars. Meat inflation started before other categories due to the issues related to Covid at the meat processing plants and prices have been rising for three years running. Mushrooms, on the other hand, have seen some price increases but inflation has been below that of total vegetables.”