My/Mochi Evolves Branding, Debuts Product with non-GMO Ingredients and Free of Corn Syrup

My/Mo Mochi Ice Cream has evolved the brand to My/Mochi. The four-year-old brand, with roots in a 100-year old family business and mochi tradition, also introduces new packaging, a product free of corn syrup, and non-GMO ingredients.

The brand, headquartered in Los Angeles, is the largest manufacturer of mochi ice cream in North America. My/Mochi is America’s fastest growing frozen novelty, owning 80 percent of the mochi ice cream category in the grocery channel and 98 percent of the category in convenience stores.  My/Mochi products are in more than 30,000 grocery locations as well as select convenience stores throughout the country.

“Gen Z and Millennials want snacks that fit in with their busy lives while bringing joy to their day,” said My/Mochi’s Managing Director and CMO Russell Barnett. “We developed a product that creates a sensory explosion of color, texture, and taste in a snackable package. It is pure bi-textural overload in just four bites. We are bringing play to people’s world and at the same time we are also bringing the joy back to snacking, with our snack that happens to be frozen. Our consumers have been branding us as ‘My/Mochi’ for the last few years, so we took a cue from the experts, evolving the name to its most natural form.”

In response to increasing consumer demand for healthier and more natural options, the brand moved to using only non-GMO ingredients while also replacing corn syrup with cane sugar as the sweetener across the entire mochi ice cream portfolio. Previous to that it had introduced non-dairy and vegan options.

“The past few years have been an amazing ride. We love playing the role of category creator and connecting with so many consumers who share our love of snacking,” said Barnett. “We are constantly listening to our brand’s biggest fans on what they want to see next. We will continue to hear them and use their feedback, which gives us permission to lean further into our hallmarks of play and fun while keeping the weird of chewing your ice cream.”

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