National Confectioners Association Finds Consumers Bought More Chocolate, Candy During Pandemic

New data from the National Confectioners Association shows sales of chocolate and candy have increased during the pandemic as people across the country look for ways to add a little bit of joy to what has been a very serious and uncertain time. Consumers appreciate and value chocolate and candy during these uncertain times because of their uncanny ability to boost moods and lighten perspectives, according to new data from NCA.

Overall sales of chocolate and candy have increased 3.8 percent with chocolate (+5.5 percent ) and premium chocolate (+12.5 percent ) outpacing the rest of the category. The grocery channel has become a key driver for chocolate and candy sales growth as consumer behaviors continue to evolve during the pandemic and more people shop at grocery stores. In the grocery channel alone, chocolate and candy sales are up 16.6 percent with chocolate (+17.9 percent ), premium chocolate (+21.4 percent ) and non-chocolate (+13.5 percent ) all performing very well. This data is based on NCA’s analysis of sales performance from March 15 to Aug. 9.

The NCA is getting ahead of the upcoming Halloween season with AlwaysATreat.com/HalloweenCentral, providing inspiration and ideas for a creative, fun and safe Halloween.