Nature’s Bakery Fills up Families’ Pantries this Back-to-School Season

Nature’s Bakery, known for its Fig Bars and other soft-baked snacks, announces the continuation of its popular Baked For The Win campaign, by partnering with Joanna Teplin, pantry and home organizer extraordinaire and star of the hit Netflix series Get Organized with The Home Edit.

Launched in the spring, the Baked For The Win campaign was created to share and celebrate all of life’s little big moments that bring consumers a sense of joy, accomplishment and gratitude. In preparation for the hectic school season, Nature’s Bakery is extending it to help families gear up for the return of school routines.

“As a mom, I know firsthand how frantic and stressful back to school can be for families, and sometimes you just need a little help to power through the day,” said Teplin, Co-Founder of The Home Edit. “I’m thrilled to partner with Nature’s Bakery, a brand that supports families and recognizes the challenges parents face from keeping a pantry stocked and organized to finding wholesome snacks the whole family will love. And, even more importantly, encouraging families to embrace positivity and recognize that even the smallest victories are worth celebrating.”

To kick-off the back-to-school season throughout the month of August, the snack brand will be powering school and snacking with:

• A $50,000 donation to No Kid Hungry—which can help provide 500,000 meals to kids in need
• $100-$250 gift card giveaways for 100 families to be used at Nature’s Bakery retailers including Costco, Target, Walmart and Sam’s Club
• A $2500 Elfa pantry makeover giveaway

“We’re on a mission to nourish families everywhere,” said Nature’s Bakery CMO Vilma Livas. “We believe a little inspiration and a positive outlook can go a long way in supporting and enabling families to thrive — one pantry at a time. Everyone deserves better-for-you snacks that taste great and make them feel great during this busy season. By helping households stock up on snacks and celebrate their little wins, we want to support families with a successful kick-off to the school year.”

Nature’s Bakery is encouraging consumers to follow along on Instagram and TikTok beginning Aug. 2 as it help parents celebrate their #LittleBigWins with surprise and delight moments that include snack, school supply and grocery gift card giveaways and more.