NatureSweet and Barilla Unveil “Salads Done Right”: A Culinary Collaboration
NatureSweet is teaming up with Barilla to transform salads with the launch of their co-branded campaign, “Salads Done Right”, offering a new spin on salads.
The combination of NatureSweet Cherubs snacking tomatoes—packed with antioxidants— and Barilla’s newest addition to its line of Protein+ pastas – Cellentani (pronounced, “CHELL’-en-tah-nee”) – boosts the nutritional value of each salad. Barilla Protein+ Cellentani is a corkscrew shape pasta made with classic golden wheat and protein from chickpeas, lentils and peas. The pasta combined with sweet snacking tomatoes is a fusion of flavors and textures that elevate any salad to a delicious and nutritious meal.
“This partnership is creating mouthwatering summer pasta salads that are packed with protein, fiber, calcium and even more vitamins and minerals,” said Lori Castillo, NatureSweet Vice President of Marketing. “Our fresh and sweet snacking tomatoes complement the pasta recipes beautifully, the perfect balance— light, refreshing and satisfying— for families on-the-go, embarking on their next summer adventure.”
In addition to inspiring recipes, the “Salads Done Right” campaign will feature strategically located signage in both produce and pasta aisles, captivating custom displays, retail media placements and targeted digital advertising to engage online consumers at Kroger and ShopRite stores.
“Pasta salad season is one of our favorite times of the year at Barilla,” said Angie Cotter, US Pasta Brand Marketing Director, Barilla Americas. “Pasta is truly the perfect base to any salad and the addition of NatureSweet snacking tomatoes is a great pairing. We hope that our partnership together inspires fans to get creative in the kitchen as they prep for BBQs, picnics or weekly meals.”
For a summer filled with flavor and nutrition, NatureSweet and Barilla invite shoppers to explore new ways to add protein to your diet through their exciting range of salad creations such as:
Barilla Protein+ Cellentani Caprese Pasta Salad with NatureSweet Cherubs
Cellentani Antipasto Pasta Salad with Cherubs
The Barilla and NatureSweet campaign will run from May 27 to July 13.