Naturipe Continues Summer of Snacking with September Berry Spotlight
Naturipe, a farmer-owned producer and marketer of nutritious berries and value-added products, continues its inaugural “Summer of Snacking” campaign, as fresh raspberries and blackberries enter their late-summer peak season. Naturipe’s “Summer of Snacking” celebration aims to help their customers sell more berries by highlighting the benefits of healthy snacking done right as shoppers continue a busy summer season after a pandemic.
Naturipe Farms’ suite of delicious fresh berries continues to be in peak season. Consumers and their families can still enjoy raspberries, blackberries, strawberries and blueberries, all of which pack a powerful punch of nutrition and are an easy, anytime snack.
Naturipe fresh raspberries are expected to remain in peak season through the month of September for conventional and organic varieties. The company offer a 100 percent proprietary raspberry program from multiple growing regions featuring its Centennial variety. Current production areas include Jalisco, Guanajuato, Michoacán and Baja California, but Naturipe’s raspberry program is set to continue to grow over the next two years.
Naturipe’s fresh blackberries are also hitting strong volumes this month and are in peak freshness. Current production areas include California, with Mexico starting in September with earlier than normal production in Michoacán and Guanajuato. Naturipe continues to seek out new growing areas in the south of the country, while simultaneously accelerating growth in Central Mexico and Baja California.
The company’s variety improvement programs for raspberries and blackberries are focused on its commitment to developing new varieties that will continue to deliver on consumer demand for the overall eating experience. Customers can choose from a wide array of pack sizes, including conventional 6oz, 12oz and 18oz and organic 6oz and 12oz. The raspberries and blackberries are available from multiple cooler locations, allowing easy service across a broad geography of customers.
Promotional volumes are available on all packs and Naturipe offers a variety of marketing tools and programs to help our customers maximize sales.
“We’re excited to share with our customers that we have strong promotable volumes of raspberries and blackberries this late in the summer and as we transition into fall,” said Naturipe Vice President of Marketing CarrieAnn Arias. “As our customers help their shoppers with school lunches, after school snacks and weekday dinners, we are here for them, providing the delicious, fresh and nutritious berries their shoppers demand.”