Naturipe Farms Announces New VP of Marketing

Naturipe Farms, one of the world’s largest producers of fresh berries, has announced Ashley Finster as its new Vice President of Marketing. Finster is a marketing professional with nearly three decades of management experience. Her experience spans management consulting, as well as senior marketing roles at various CPG and agriculture organizations. As VP of Marketing Finster will direct Naturipe Farms’ marketing, communications and digital strategies.

“I am excited to be leading Naturipe’s marketing team and looking forward to sharing all the great things Naturipe is doing,” said Finster. “I joined Naturipe because we have so many shared values—innovation, creativity and working with the customer in mind—and I’m enthusiastic about their mission of providing high-quality, good-for-you products year-round.

Finster has a proven track record of putting brands front and center, developing relationships with retail and media stakeholders and using data-based findings to boost the bottom line. Previously, Finster served as Chief Marketing Officer at SunFed Ranch, where she managed marketing, advertising, product development, category management, production of creative assets and contributed to exponential retail and revenue growth. She has also held roles with Treasury Wine Estates, California Olive Ranch, Wonderful Citrus and The Wonderful Company. In addition to her experience in consumer-facing business, Finster has provided strategic advice as a consultant at Deloitte and through contract work.

“I’m thrilled to welcome Ashley to the team,” said Jim Roberts, President of Sales at Naturipe Farms. “Ashley takes an analytical, customer-focused approach to marketing that will greatly serve not just Naturipe’s marketing efforts, but also our brand development and expansion goals. She has rich and varied experience working with major brands, and I’m looking forward to seeing how she applies that expertise to her work with Naturipe to achieve our key objectives for our growers, our customers and ultimately the consumers that purchase Naturipe’s Family of Products.”

As Vice President of Marketing, Finster hopes to develop Naturipe’s strategic marketing plan further, expand Naturipe’s reach and solidify Naturipe as the berry of choice for customers. Finster will report to Roberts. She received her MBA from Northwestern University’s Kellogg School of Management and is based at Naturipe’s Salinas, CA office.