Naturipe Farms Ushers in New Era of Berries with Abundant Supplies January 23, 2024

Naturipe Farms Ushers in New Era of Berries with Abundant Supplies

Naturipe is kicking off a New Era of Berries with its annual FeBLUEary campaign in February, highlighting the peak winter season for Naturipe’s conventional and organic blueberries. This new era is benchmarked by improved quality of berries, ramped-up innovation in breeding, growing and packaging and increased prioritization of sustainability throughout the business.

This FeBLUEary, peak supplies of berries will primarily come from Naturipe growers in Chile and will be supplemented by blueberries from Mexico and Peru.

“Each year, we celebrate FeBLUEary to mark the first peak of Naturipe’s blueberry growing seasons,” said Jim Roberts, President of Sales at Naturipe. “The heart-health benefits of blueberries are top of mind for people at the beginning of the year and our growers have worked to ensure that when shoppers head into their local grocery store, these delicious and good-for-you berries will be the best fresh fruit they’ll find. Retailers and consumers will be thrilled to celebrate FeBLUEary.”

As an added bonus to this berry-promotable month, retailers can also feature Naturipe Strawberries, as they will be coming into promotable volumes a little early this year. Strawberries are synonymous with a favorite February holiday, Valentine’s Day and retailers will be able to capitalize on the strong holiday demand for these berries.

FeBLUEary is an excellent opportunity for retailers to take advantage of the peak volumes of berries. Retailers can showcase these volumes with creative signage and blueberry displays, and this year they can complement their displays with the addition of strawberries. To ramp up incremental sales of these shopper-favorite berries, Naturipe recommends that retailers activate friendly sales competitions between stores and in-store recipe demos with recipe cards available for shoppers to take home. Additionally, retailers can promote FeBLUEary on their social media accounts. Consumers can expect to see plentiful and delicious berries at great prices, making it the perfect time to stock up and try out a new recipe (or two!) that features blueberries or strawberries as the main ingredient.

“We’ve been laying the foundation for the New Era of Berries for a long time, and FeBLUEary is the perfect way to formally kick off our efforts with the industry,” said Roberts. “The care that our growers put into their fresh fruit, combined with the commitment to breeding high-quality berries and introducing innovative sustainability practices, is what the new era of berries is all about.”

Retailers, their shoppers and all berry fanatics alike can anticipate strong volumes of blueberries and strawberries from mid-January to late February. For more on Naturipe’s berry offerings, visit their website here.

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