February 14, 2022

NERDS Gummy Clusters Tops Candy Category in 2022 Product of the Year Awards

NERDS Gummy Clusters has been named 2022 Product of the Year for the most innovative product in the sugar confections category, a recognition driven by 40,000 US consumers.

Product of the Year (POY) is the world’s largest consumer-voted award for product innovation in the food industry. For more than 30 years globally and 14 years in the USA, POY has helped guide consumers to the best products in their market and reward manufacturers for quality and

“As the first-of-its-kind, dual-texture treat in NERDS’ iconic portfolio, we knew we had something special on our hands when we developed NERDS Gummy Clusters,” said Greg Guidotti, General Manager, Sugar at Ferrara. “And we are honored to hear that so many candy fans agree. We look forward to continuing to push industry boundaries with NERDS and bringing our loyal fans new and exciting innovations along the way.”Winner of the Sweets & Snacks 2021 “Best in Show” Award, Gummy Clusters debuted in 2020 and soon became a beloved innovation among fans for its key features – Rainbow NERDS surrounding and accentuating a fruity gummy center.

Building on the product’s success, NERDS introduced the first flavor extension for Gummy Clusters in 2021 with Very Berry. Adding a new twist to the original line, each brightly colored piece offers a cluster of crunchy, tangy and Very Berry NERDS, while keeping the delightful, fruity gummy center.

Beyond Gummy Clusters, NERDS continues to break through in the market with transformational innovations like NERDS Candy Corn and unique collaborations such as its recent one with Dungeons & Dragons. Everything NERDS does embody the spirit of the brand, which is known for celebrating how everyone is perfectly imperfect and better together.

Visit NerdsCandy.com to locate product retailers and to learn more about the NERDS product portfolio.

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