A-Sha Noodles has launched the BT21 x A-Sha Galaxy Noodles with Galaxy Spicy Sauce and BT21 x A-Sha Street Style Noodles with Dan Dan Noodles with Dream Team Scallion Sauce, exclusively at Whole Foods. Both flavors are available in conveniently sized four-pack boxes.
The collection is inspired by BT21 – the group of eight animated characters beloved by millions, co-created by international superstar South Korean boy band BTS and global creative agency Line Friends.
Meanwhile, eight new A-Sha Noodle products are now available in all Sprouts locations across California. Items include the popular Mandarin (traditional medium noodle), Hakka (wide flat noodle) and four noodles in collaboration with Sanrio’s Hello Kitty and Friends: Hello Kitty Noodles with Supercute Soy Sauce, My Melody Noodles with Friendly Scallion Sauce, Keroppi Noodles with Silly Spicy Sauce and Badtz-Maru Noodles with Sesame Boss Sauce.
A-Sha Noodles is the cult-favorite, AAPI-owned noodle brand known for its patented 100-year-old legacy noodle recipe from Tainan, Taiwan. Its full line of products is available online and is on Impact’s affiliate platform.