New Butterball Togetherness Report Provides Insight on Thanksgiving Plans
Butterball has announced the findings of the Butterball Togetherness Report: 2024 Thanksgiving Outlook, which reveals the Thanksgiving plans of hosts and attendees alike.
The holiday report reveals that 86 percent of consumers plan to celebrate Thanksgiving with others and an anticipated average celebration size of nine people. And turkey reigns supreme, as 87 percent of hosts plan to serve turkey this year. It’s also consumers’ favorite part of the Thanksgiving meal (51 percent), followed by stuffing (44 percent), pie (32 percent) and potatoes (27 percent).
At the same time, inflation remains top of mind among those celebrating Thanksgiving. Specifically, 98 percent of consumers expect inflation to impact their plans, an increase from 79 percent in 2023. Key takeaways from the latest Butterball Togetherness Report include:
- More than half (53 percent) of those celebrating Thanksgiving expect inflation to impact their celebrations in the same way as last year, while 44 percent expect inflation to have even more of an impact than last year.
- Still, most people surveyed (52 percent) are not planning to make changes to their Thanksgiving celebrations to save money.
- Of those that do plan to manage costs, most plan to save on non-food items such as paper goods or décor (18 percent), as well as side dishes (17 percent).
“It’s clear people are committed to celebrating Thanksgiving with turkey at the center of the table again this year, despite outside influences, like inflation,” said Rebecca Welch, director of retail and international brand management. “Butterball is proud to help bring people together for Thanksgiving celebrations and support holiday hosts with our Butterball Turkey Talk-Line.”
The Butterball Turkey-Talk Line is once again available to support new and seasoned holiday hosts. Opening on Friday, Nov. 1 for its 43rd year, this group of food professionals is ready to serve as coaches and confidants, helping holiday hosts bring people together around a Thanksgiving meal. The Turkey Talk-Line experts will be available via phone, text, chat and social channels to answer questions. To learn more about Butterball and how to reach the Turkey Talk-Line, click here.
Butterball partnered with Circana to commission an online survey among a nationally representative sample of 1,502 US adults. The survey was fielded by Circana between July 15 and 26, 2024.