Protein producer and red meat exporter to the United States for 40 years, New Zealand’s Silver Fern Farms, has appointed Dan Boulton as its new Chief Executive.
Boulton has been the company’s Chief Supply Chain Officer for six years and brings a strong primary industry set of experiences in operations, procurement, executive management and commercial leadership. His previous roles have been in seafood, horticulture and forestry.
Boulton commences the role in February. He replaces Simon Limmer, CE of the company for the past five years and the initiator of its pioneering sustainability efforts across its co-operative farms and 14 processing plants. He has joined wine producer and exporter Indevin Group.
With its origins dating back 75 years as a small farmer co-operative, Silver Fern Farms has grown to become New Zealand’s largest grass-fed lamb, beef and venison producer in partnership with 16,000 farmers, exporting to more than 60 countries. New Zealand is the 4th largest international supplier of meat to the US food market.
In 2022 Silver Fern Farms launched its Net Carbon Zero by Nature Angus beef range across the US. The company’s products are available in more than 1,600 stores nationwide, on their e-commerce site and at Costco.com. Its last reported annual revenue was annual revenue of NZ$2.7 billion (US$1.675b).
Boulton said Silver Fern Farms is highly committed to being a red meat leader in the US. “Our net carbon zero by nature products are entirely aligned with consumer demand for sustainable products that offer taste and nutrition,” he said.