Next Gen Foods Acquires Plant-Based Dairy Startup Mwah!
Next Gen Foods has acquired Mwah!, a new food startup producing creamy and indulgent dairy-inspired products from plants, following the recent expansion of TiNDLE.
The acquisition of Mwah! is the first for Next Gen Foods, who introduced TiNDLE – its ‘ridiculously good’ chicken made from plants – less than two years ago. The expansion into new categories that now include plant-based dairy and meat allows Next Gen to continue diversifying its product offerings, while meeting rising consumer demand for delicious, sustainable and unique food experiences.
Next Gen Foods was founded in 2020 by Andre Menezes and Timo Recker, two veterans of the animal agriculture and plant-based food industries. The company believes that saving the planet can be easy and enjoyable – without sacrificing deliciousness. To date, Next Gen Foods has raised $130 million in funding centered on bringing TiNDLE to market and in under two years, TiNDLE’s presence has grown from only a handful of restaurants in Singapore to more than 1,500 eateries and 6,000 grocery stores worldwide – including Michelin-starred establishments to fast casual chains and coveted independent restaurants. Last month, TiNDLE made its initial debut into grocery stores across Germany, launching with the country’s largest retailer, the EDEKA Group.
The Next Gen Foods platform was constructed to bring like-minded brands that deliver on quality taste and experiences to market, which includes popular categories such as dairy, seafood and meat. The acquisition of Mwah! follows the company’s rapid expansion into the European and US markets last year – allowing for growth in the plant-based market while sharing resources and assets to develop new products that meet consumer preferences worldwide.
Mwah! is a London-based company that is cracking the code on developing the creamiest and most indulgent dairy-inspired products – but without the use of animals. Through a carefully designed process that combines natural flavorings – along with selected plant-based proteins and lipids – the team can recreate the qualities of pure cream, which can then be applied to their complete portfolio of products. This unique process provides the memorable flavor of dairy and will serve as a foundation for all Mwah! products, including its newest plant-based gelato.
“We’re thrilled to be joining the Next Gen Foods family. We know they are the right company to help us expand and tap into the rising consumer desire for more innovations in taste and decadence from the dairy category,” said Damian Piedrahita, CEO and Co-Founder at Mwah! “Our plans are to introduce our signature creamy and indulgent products this year – with our unique, best-in-class gelato experience – and looking forward to hearing feedback from dairy lovers everywhere.”
Mwah! is led by co-Founders Damian Piedrahita, CEO and Claudia Comini, Director of Operations, who both spent decades pushing boundaries in the hospitality industry. Piedrahita and Comini met as consultants for brands in the food and beverage and hospitality industries, before turning their focus to the plant-based food sector and working together on initial dairy prototypes that mirrored the creamy and luscious experiences – but with plant-derived ingredients. In early 2022, Mwah! closed its seed round, which was led by Next Gen Foods and raised more than $2 million to fund the development of the startup’s first plant-based dairy product, its signature gelato. Next Gen’s CEO, Andre Menezes and CMO, Jean Madden, previously served as directors on the board at Mwah!, now introducing Piedrahita and Comini as full-time members of the Next Gen Foods team as part of the acquisition.
“When we started Next Gen three years ago, we knew that making a significant impact on the food system would require continuous development of delicious foods that consumers desired. This meant we needed to invest in R&D that would help us create products that would not only deliver on our promise to eliminate animal agriculture but also outperform on taste and experience,” said Andre Menezes, CEO and Co-Founder of Next Gen Foods. “By joining forces with Damian and Claudia at Mwah! and expanding our offerings in plant-based chicken category with TiNDLE, we’re committed to making sure that everyone can enjoy all the foods they already love.”
From March 9-11, attendees of the Natural Products Expo West show in Anaheim, CA will be the first to try TiNDLE’s soon-to-be-released retail products, featuring recipes using Mwah!’s new plant-based gelato.
Mwah! will leverage existing distribution through Next Gen Foods to support the introduction of its products to key markets, including the United Kingdom. Those interested in sampling Mwah’s products can email ukpartners@eatmwah.com for more information.
To experience TiNDLE and Mwah! at Expo West, conference attendees can visit TiNDLE’s Booth #1105 in Hall A from March 9-11, 2023. To learn more, visit TiNDLE and Mwah!.