NFRA Celebrating Ice Cream All Month Long

The National Frozen & Refrigerated Foods Association (NFRA) is going all out to celebrate America’s favorite dessert during National Ice Cream Month. About 6.4 billion pounds of ice cream and frozen yogurt were produced in the US in 2019. That’s barely keeping up with America’s appetite for creamy treats: 87 percent of consumers say they bought ice cream in the last 6-months, and the average American eats more than 22 pounds of ice cream and related frozen desserts per year.

Fortune Business Insights estimates the global ice cream market will reach $91.9 billion in 2027, up from $70.9 billion in 2019—a 30 percent jump in less than a decade.

Plus, ice cream and novelties are a family affair and not just for those enjoying it. The majority of US ice cream and frozen dessert manufacturers have been in business for more than 50 years and many are still family-owned businesses.

NFRA’s Summer Favorites Ice Cream & Novelties promotion is bigger than ever this year. All over the nation, shoppers will find promotions, special deals and signage at their local supermarkets throughout July.

And to make the month even sweeter, consumers have a chance to Win Free Ice Cream & Novelties For A Year. All they have to do is click here to enter the giveaway.

Keeping It Cool

Proper storage and handling of ice cream and novelties helps to maintain the high quality and good taste of the products. Don’t let your ice cream repeatedly soften and refreeze.

NFRA reminds you to make the ice cream aisle your last stop in the grocery store. Keep your frozen purchases in a separate section of the cart while shopping and pack your ice cream in an additional brown paper bag for the ride home. They also suggest that you store your frozen treats in the main part of the freezer, not on the door, where they are subject to more fluctuating temperatures.