NFRA Highlights How Freezer Aisle Continues to Support Evolving American Cooking Habits
The National Frozen & Refrigerated Foods Association (NFRA) is marking March as Frozen Food Month by highlighting culinary innovation, convenience and savings.
“For decades, frozen foods have been a trusted solution for busy families, offering quality, variety and affordability,” said Tricia Greyshock, President and CEO of NFRA. “From quick-prep meals to flash-frozen produce, frozen foods help consumers save time, reduce waste and enjoy delicious meals on their terms. March is the perfect time to explore the convenience and innovation happening in the frozen food aisle.”
Recent consumer research underscores the growing importance of frozen foods in American households:
- 71 percent of shoppers favor ready-to-eat meal sections and quick prep options in grocery stores, making frozen foods an essential part of meal planning
- 67 percent of consumers value better organization of ingredients for specific types of meals, reflecting how shoppers are using frozen foods as building blocks for creative cooking
- 83 percent of shoppers say frozen foods make meal planning easier, reinforcing how essential they are for busy households.
Throughout March, retailers nationwide will offer special promotions on frozen foods, making it an ideal time for consumers to stock up on favorites and discover new options. NFRA’s Easy Home Meals website and social media channels will feature recipe inspiration that showcases the versatility of frozen foods for every meal occasion. Don’t miss the latest Easy Home Meals Registered Dietitian blog post on March Frozen Food Month: Celebrating the Benefits, Convenience and Innovation of Frozen Favorites.
Shoppers can also participate in NFRA’s $10,000 sweepstakes, with a chance to win one of 18 First Prizes of $500 supermarket gift cards or the Grand Prize of a $1,000 supermarket gift card.
For more information about March Frozen Food Month, recipe ideas and the $10,000 Sweepstakes, visit Easy Home Meals.