Ninja Honors Cultural Connection through Food with New ‘Recipe of Me’ Campaign
Today, Ninja, the No. 1 brand in small kitchen appliances in the US1 and a part of JS Global Lifestyle Company Limited (HKEX: 1691.HK), announced its ‘Recipe of Me’ campaign to celebrate the launch of its newest cookware: the Ninja Foodi Neverstick PossiblePan and PossiblePot.
Ninja understands the impact of culture and community. That’s why the brand is encouraging consumers to honor the people, culture and memories that helped shape their own individuality. Through the launch of the ‘Recipe of Me’ campaign, Ninja is striving to show the unique connection that can be created through the Ninja Foodi NeverStick PossiblePan and the meals that connect us to our past.
The brand is partnering with trailblazer Elaine Welteroth, a best-selling author, award-winning journalist and TV host. Elaine’s ‘Recipe of Me’ fuses her unique African American and German-Irish heritage, Southern roots and experiences that helped shape her into the woman she is today. Although Elaine’s dish is tailored to her personality and memories, her ‘Recipe of Me’ connects Elaine to the people who came before her and those who are gathered around her dinner table.
“Turning to something familiar is always a comforting feeling,” said Elaine Welteroth. “I come from a long line of working moms who were all about feeding their families big, hearty meals with as little fuss as possible. My mom has coined the term ‘one-pot cooking,’ and the Ninja Foodi NeverStick PossiblePot and Ninja Foodi NeverStick PossiblePan make it easy to do just that. We use this cookware to make the family recipes she’s passing down to me.”
Ninja is holding a contest in which 100 winners will receive a Ninja Foodi NeverStick PossiblePan and $100 grocery credit to make their recipe for a dinner party with those who helped shape them. Consumers can enter for a chance to win by posting their ‘Recipe of Me’ – a recipe that embraces their roots, a memory with a loved one or meaningful traditions – and tagging #RecipeofMe and @ninjakitchen on Instagram from May 25 – June 15. For more details on the contest, please see here.
“The cookware replaces 12 cooking tools, offers 14 cooking functions and can go from stovetop to oven to table, unlocking ultimate functionality and efficiency in your kitchen,” said Jonathan Webster, Senior Vice President, Ninja at SharkNinja. “The all-in-one pan and pot will transform your cooking and cleaning experience with our signature NeverStick technology. Thanks to this technology, consumers can feel confident their cookware won’t chip, flake or stick, and it is backed by a 10-year guarantee.”
The cookware is dishwasher and oven safe up to 500°F and accommodates gas, induction and electric cook types. Its design includes two pour spouts, integrated utensils, tapered wall designs and wider diameter for accessible and efficient cooking.
The Ninja™ Foodi™ NeverStick® PossiblePan™ and PossiblePot™ come in five trending colors: sea salt grey, smoked paprika, macaron blue, cherry tarte and olive.
The Ninja Foodi NeverStick PossiblePan and PossiblePot are sold separately for $129.99 on Ninja Kitchen and other major retailers, including Amazon, Bed Bath and Beyond, Best Buy and Kohl’s.
Ninja is one of the three major brands of JS Global Lifestyle Company Limited (Hong Kong: 1691), which also includes Shark and Joyoung. JS Global ranks as one of the largest small household appliance companies in the world2.