February 3, 2023

North America Grass-Fed Beef Market Slater to Grow 27 Percent by 2027

The grass-fed beef market is slated to grow at a CAGR (compound annual growth rate) of 6.9 percent between 2022 and 2027. Market size is forecast to rise by $12.15 billion, reveals Technavio, a global market research firm categorizing the grass-fed beef market as a part of the global packaged foods and meats market.

North America is projected to contribute 27 percent of market growth by 2027. Since it was the largest grass-fed beef market by revenue in 2020, the demand for grass-fed beef in North America, especially the US, is expected to remain high during the forecast period.

Helping to fuel that growth is Silver Fern Farms, New Zealand’s largest producer of 100 percent grass-fed beef, lamb and venison products delivered to the U.S. for four decades. With exports to more than 60 countries, the company launched its first Net Carbon-Zero Certified Beef products in the U.S. earlier this year. The USDA-Approved “Net Carbon Zero By Nature” branded Angus Ribeye, New York Strip steaks and premium ground beef are stocked in 75 New York City supermarkets and selected stores in Los Angeles, with plans for national distribution.

Silver Fern Farms have achieved Net Carbon Zero for these Angus cuts within their own farming system by insetting emissions through on-farm brush and vegetation that is unique to New Zealand’s farm environment. Satellite mapping and AI technology has been deployed to measure on-farm vegetation.

Silver Fern Farms will soon announce a new Net Carbon Zero product in 2023 as a natural progression and follow up to its USDA-approved Net Carbon Zero By Nature branded Angus beef product.

To learn more, I can arrange an interview with Silver Fern Farms to discuss retail consumer behavior towards grass-fed beef, net carbon zero beef products and Silver Fern Farms 2023 expansion plans within traditional U.S. supermarkets and grocery stores, up from its current store count of 1,595.



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