Nutiva Unveils New Branding Reaffirming Company’s Mission
Nutiva, a pioneer of organic plant-based culinary foods, has launched a new brand identity emphasizing the company’s purpose to revolutionize the way the world eats through foods that nurture people and the planet. The bright new look and redesigned brand elements include a new logo inspired by the vibrant energy of the sun, with an expressive halo of colors nodding to the range of nourishing products in its portfolio which cohesively align with the current day mission and impact the brand is known for.
In addition to the logo, the new packaging features distinctive color bands to improve shop-ability with front panel call outs for certifications like USDA Organic, Fair Trade and Non-GMO to emphasize key attributes and differentiators consumers are looking for. Product photography is used prominently in the updated design to highlight the rich, flavorful taste experience Nutiva is known for.
“We’ve always been passionate and committed to transforming the way the world eats with foods that nurture the body, the planet and the communities that grow them,” said Nutiva CEO Steven Naccarato. “This evolved branding communicates what makes Nutiva special – an unwavering commitment to bring consumers delicious products of the highest quality, while leaving the world better than we found it. Through extensive consumer research we validated that our new look is eye-catching and memorable, clear in its communication of benefits and preferred by retail customers, loyal consumers and new shoppers to the brand.”
The revamped packaging began to roll out across the US in October and will continue to hit shelves through the beginning of next year. One item launching in the updated branding is Nutiva’s Organic C8 MCT Oil which enters the market in November 2021. Nutiva’s C8 comes with USDA Organic, Keto and Whole 30 certifications.
A portion of every Nutiva product purchased goes toward driving change across three core pillars: Farmer empowerment, climate action and food education. Recently Nutiva has supported relief operations following devastating typhoons which caused flooding in the Bicol region of the Philippines, home to the majority of Nutiva’s sustainable, small-scale coconut farming partners. Through the last several years Nutiva has partnered with farmers in Ethiopia to build a responsible and sustainable supply of organic avocado oil, including donations to empower women to become avocado farmers. To date, the company has reinvested more than $5.5 million back into the ecosystems and communities they are connected to locally and globally.
Nutiva products are available online and Amazon, as well as retailers across North America including Whole Foods Market, Target, Walmart, Loblaws, Safeway, Kroger, Costco and more.
For more information, recipe ideas or details on Nutiva’s social impact and sustainability efforts, please visit Nutiva.