Ocean Mist Farms promotes Jeff Fulton to VP Sales and Product Management role

Ocean Mist Farms promoted Jeff Fulton to Vice President of Sales and Product Management, positioning the longtime industry veteran to oversee strategic sales planning, product positioning and new product launches for the artichoke grower-shipper.

The company says Fulton will guide revenue growth initiatives, manage budgeting and performance analysis and build a high-performing sales team. He joined Ocean Mist in May after three decades at Dole Vegetable Company.

“Just six months into his tenure at Ocean Mist, Jeff has already demonstrated the tremendous value and passion he brings to our organization,” said President and Chief Executive Officer Chris Drew. “His deep industry knowledge and long-standing relationships, combined with a fresh perspective on our processes, products and the way we operate, make for a powerful and winning combination.”

Fulton brings more than 30 years of experience in sales, strategy and team leadership to the role. Drew said, “When Jeff joined the Ocean Mist team back in May, we knew his proven track record in business development and product management would be instrumental in leading and expanding our sales program.”

 “What we’ve also come to appreciate is the depth of the relationships he’s built throughout the decades in this industry, along with his thoughtful approach to partnership and business development,” Drew adds. “He brings a next-level caliber of expertise that truly complements and elevates the strong team we already have in place.”

Fulton previously served in roles ranging from sales coordinator to vice president of fresh pack sales during his tenure at Dole. He says the decision to transition to Ocean Mist followed careful consideration.

“I’ve always respected Ocean Mist Farms from a competitor’s standpoint as a brand synonymous with quality, service and value,” Fulton said. “Considering making this change would not have even come up on my radar had it not been for the exceptional industry reputation this brand and company has long since exhibited, along with the consistently premium quality fresh vegetables they put out to the marketplace.”