Old Bridge Gets New ShopRite with State-of-the-Art Store and Inspired Shopping Experience
ShopRite today announced the opening of its newest full-service store, located in the Glenwood Green Shopping Plaza at the intersection of Rt. 9 and Schulmeister Road in Old Bridge, NJ, will take place on Sunday, March 17 with a community celebration and ribbon cutting at 10 a.m. The much-anticipated state-of-the-art supermarket will replace the existing ShopRite of Old Bridge and the grand opening will include storewide sampling stations, face painting, raffles, a DJ, Irish step dancers and a bagpiper to mark St. Patrick’s Day.
Store doors open at 8 a.m. and the first 200 customers in line will get a special swag bag, free coffee and pastries. A graffiti artist will also be on site to customize hats and shirts along with a caricature artist for drawings of customers. The community is invited to celebrate a store that incorporates their suggestions, including 24-hour service and a café with a name – the Knight’s Loft – that was inspired by Old Bridge High School athletic teams.
Encompassing more than 80,000 square feet, the new ShopRite of Old Bridge offers customers a curated, elevated shopping experience that is unmatched in the area. Expert butchers and fishmongers will staff the meat and seafood counters and an expanded produce department will boast a colorful bounty of organics, fresh cut fruit and vegetables and specialty grapes and berries. Customers will also find chef prepared grab-and-go options including hand-rolled sushi, gourmet meals and sandwiches, a Shuk Kosher kitchen and prepared meals, more than 600 varieties of cheeses and specialty soup and coffee bars that incorporate the popular Gourmet Garage and Fairway Market brands. The store also includes a pharmacy.
ShopRite surveyed local residents for feedback on what they wanted in the new store. Those responses played an important role in the overall design and product selection. The ShopRite of Old Bridge also hosted an online naming contest for the café, with many people suggesting the Knights as a tribute to the local high school.
“It was important to us that the community be part of the planning and Old Bridge residents told us they wanted premium quality and inspiration,” said Perry Blatt, director of E-Commerce and Business Development for Village Super Market, Inc., the family-run business that owns and operates the new store. “We offer all the value and variety of ShopRite with lots of special surprises we believe customers will love.”
Specialty features include:
• Ruby Foo’s Asian Fusion meals & sushi (reminiscent of the NYC restaurant)
• Shuk Kosher Kitchen with certified kosher grab & go meals and Kosher for Passover section
• Fairway Artisanal Cheese Department with Master Cheesemonger to hand-select the best cheeses from around the world
• Global Flavors Aisle destination with foods from around the world
• Fairway Market’s Signature Olive Bar featuring more than 30+ varieties of olives and pickles
• NYC’s culinary scene with chef prepared meals, sides and soups from Gourmet Garage
• Knight’s Loft Cafe where visitors can sit and eat.
The Fairway Market Coffee Bar offers everything for the coffee connoisseur, including 20 iconic Fairway bulk blends and seven different bean grinders for everything from an electric perk to an Espresso machine.
The self-serve coffee bar provides a variety of options from hot Americanos, lattes, cappuccinos, macchiato, cold brew, iced coffee and hot chocolate. Shoppers in a hurry can access the coffee bar through a separate entrance and check themselves out with a tap and pay feature at checkout.
The Old Bridge store will also offer favorite ShopRite features such as a full-service meat department with trained butchers; a from-scratch, fresh bakery offering store made bread, cakes and pastries; a seafood department with fresh, daily deliveries; a deli featuring Boar’s Head products; a floral department offering a wide array fresh bouquets and arrangements. Customers looking for grocery delivery can utilize Instacart for delivery in as little as one hour.
Shoppers can also expect special events such as a celebratory Midnight Madness sale on Sunday, March 24, with special deals from midnight to 6 a.m. and future foodie events like oyster tastings and tuna, monkfish and cod cuttings. Butchers will be available in the meat department to custom cut orders and make recommendations and customers can get lobster and shrimp steamed for free in the seafood department. Custom orders for the Easter Holiday can also be made through online reservations at ShopRite.
And the store will continue to seek input from customers with the “Gotta Have It” online suggestion form here.
The new ShopRite of Old Bridge also continues to hire for new full- and part-time jobs. Interested applicants can visit the careers section at ShopRite or the hiring office located next-door to the new store.
Th new store was designed with a focus on sustainability and a refrigeration system that reduces the store’s carbon footprint by half. The store also meets GreenChill standards and incorporates EcoVision glass doors and EcoShine LED lighting throughout to reduce energy consumption by more than 80 percent. High efficiency heating and air conditioning and water reclamation systems further reduce energy consumption.
For additional information about the ShopRite of Old Bridge, customers are encouraged to visit the following link to register as an Old Bridge ShopRite Insider: here. The existing ShopRite of Old Bridge will close on Saturday, March 16, the day before the grand opening of the new location.
Village Supermarkets, a member of the retailer-owned supermarket cooperative Wakefern Food Corp., remains true to its roots as a family-owned grocery business committed to serving local communities, with third generation members of the Sumas family operating the stores and continuing the family tradition of caring for and supporting local communities. Village Supermarkets currently operates 30 ShopRite supermarkets throughout New Jersey, New York and eastern Pennsylvania, as well as four specialty markets under the Gourmet Garage and Fairway Market brands in Manhattan.