Old El Paso Taps Keith Urban in ‘Castin’ the Cowboy’ to Crown the Voice of Taco Night
Old El Paso is debuting “Castin’ the Cowboy,” a playful take on the talent casting process, where country music superstar Keith Urban lends his judging experience to weigh in on a flavorful showcase of taco night contenders.
Old El Paso is putting the spotlight on 10 musicians who bring flavor, fun and flair to the table in the “Castin’ the Cowboy” content series. From taco ballads and fake guitars (and horses) to full-on cowboy-inspired performances, each hopeful is vying for a shot to take on the cowboy persona and lead Old El Paso’s next taco-night era, with Urban adding his input.
“Watching our touring crew demolish a table full of tacos is like being at a huge family gathering,” said Urban. “Good food, big personalities and a great atmosphere – that’s what being on the road is all about. So, when Old El Paso approached me with their ‘Castin’ the Cowboy’ campaign, it felt like the perfect way to combine the two.”
But this taco night casting call isn’t something to scroll past. Urban is asking fans to follow along and cheer on their favorite audition. When all is said and sung, he will ultimately crown Old El Paso’s newest “cowboy” later this summer. A few lucky fans who guess the new cowboy will also have the chance to win exclusive prizes like a Keith Urban-signed Old El Paso cowboy belt buckle and taco-themed surprises including Old El Paso taco kits.
“There’s never been a better time to bring western flair to the dinner table,” said Brand Experience Manager for Old El Paso, Jenny Jonker. “With the current country-themed trend, it felt like the perfect time to tap into our own Tex-Mex roots. Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor and star power to help us celebrate taco night in an unexpected way.”
This summer, Urban will also be hitting the road on his HIGH AND ALIVE WORLD TOUR. Visit Keith Urban for ticket information and links to Keith’s latest album HIGH.
To stay in the loop and watch the “Castin’ the Cowboy” content series, follow @OldElPaso on Instagram and @OldElPaso_Official on TikTok.