Start-up brand Opopop has launched its first-of-its-kind Flavor Wrapped Popcorn Kernels.
Popcorn remains a staple in the snack industry with the microwave popcorn category showing explosive 13.3 percent growth in the last year alone. Now, Opopop has arrived with the ambition to completely redefine what consumers should expect from microwave popcorn.
This is the first product of its kind and is the world’s first pre-flavored popcorn kernels. Flavor Wrapped Popcorn Kernels come in six signature flavors including reimagined classics such as Fancy Butter and uniquely created experiences like Maui Heat and Vanilla Cake Pop.
“The microwave actually makes great popcorn. Sadly, consumers have had to live with below average flavor selections for far too long,” said co-founder, Jonas Tempel. “What our team invented with Flavor Wrapped Popcorn Kernels is an entirely new concept on popcorn flavor delivery and the feedback has been incredibly positive. Our goal from day one was to make a premium popcorn brand for a new generation of popcorn lovers that was modern, fun and cool. This is just the beginning of our story.”
Opopop proudly grows its kernels in Nebraska and self-manufactures at its facility in Colorado. The company recently closed its $5 million Series A round of funding, led by Valor Siren Ventures, that will allow it to launch Flavor Wrapped Popcorn Kernels and deliver them direct-to-consumer. The product is available exclusively here.