Oscar Mayer debuts its new “A Side of Bacon” campaign nationwide alongside Ryan Reynolds-owned Mint Mobile. Together with a variety of additional businesses in major cities, Oscar Mayer is offering a side of bacon with many unexpected purchases, proving that stressful holiday shopping can be made better with seriously delicious meats.
From a wax salon and dentist’s office to a plant store, vintage clothing shop and scuba diving facility (among others), “A Side of Bacon” features a breadth of participating businesses, so fans can get a bacon pick-me-up in-store with almost any purchase or experience they can imagine via on-site sampling, scannable QR codes and more. To kick off the campaign, Oscar Mayer joins forces with Mint Mobile, a brand known for continued creativity and disruption, to provide an exclusive and delightfully unexpected deal for fans. Right now, new customers who purchase any 3-month Mint Mobile plan will get an additional 3-months of premium wireless service free, plus a coupon for a free side of Oscar Mayer bacon by visiting Mint Mobile.
“We believe – and know bacon lovers everywhere agree – that bacon makes everything better. However, not everything comes with bacon,” said Kelsey Rice, Associate Director, Oscar Mayer. “As a brand with a history of sparking smiles in unexpected ways, like our beloved 27-foot hot dog on wheels, we challenged ourselves to make this possible… showing to the masses Oscar Mayer bacon truly makes everything better!”
“A Side of Bacon” is the latest extension of Oscar Mayer’s “Keep It Oscar” platform, rooted in bringing levity to the everyday for fans, especially when things get too serious. Bringing deliciously smoky and crispy bacon to fans when they need it most, ‘Keep It Oscar” strives to spark smiles among fans and empower them to enjoy themselves with seriously delicious meats.
To learn more about “A Side of Bacon,” fans can visit Get a Side of Bacon.